FLAGSHIP PROGRAMME

We Love Reading

Because Readers Become Leaders

Training Tomorrow's Leaders Today

Overview

We Love Reading (WLR) is YLA's flagship literacy initiative that fosters a love of reading for pleasure while building confidence, language, and lifelong learning habits among children.

In 2017 Adv. Vahed was appointed a Literacy Ambassador by the Department of Basic Education. Through his reading presentations at schools he has reached 5,000+ learners in the past two years alone.

In addition, in 2025, the Young Leaders Academy partnered with Taghyeer, an independent non-profit organization in Jordan, and introduced their We Love Reading programme in South Africa.

Why It Matters

78%

of public schools in South Africa have no library

72%

of households own no leisure reading books

81%

of Grade 4 learners cannot read with meaning

How the Programme Works

1

Community reading ambassadors are trained

2

Ambassadors receive age-appropriate, mother-tongue books

3

Weekly read-aloud sessions are held in communities

4

Children borrow books

5

Active community libraries are established

Global Impact

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Countries implementing programme globally

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Ambassadors trained worldwide

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Children reached globally

YLA South Africa Pilot

Our pilot programme results in South Africa

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Ambassador Training Workshops

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Ambassadors trained

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Read-aloud sessions held

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Children reached

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Books distributed

Impact & Credibility

Literacy Ambassador photo with Minister of Basic Education

Literacy Ambassador photo with Minister of Basic Education

Literacy Ambassador Certificate Department of Basic Education

Literacy Ambassador Certificate - Department of Basic Education

Read Aloud Session Videos

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Imam Development Project Ambassador Training

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Haniville Madressa Read Aloud Session

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Haniville Madressa Read Aloud Session 2

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Isibusiso Sethu ECDC Read Aloud Session

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Isibusiso Sethu ECDC Read Aloud Session 2

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Isibusiso Sethu ECDC Read Aloud Session 3

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Pietermaritzburg Dambuza Area Read Aloud Session

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Underberg Madressa Read Aloud Session

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Underberg Madressa Read Aloud Session 2

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Read-aloud session – 28 Feb 2026 (1)

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Read-aloud session – 28 Feb 2026 (2)

Gallery & Media

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Get Involved

Partner with us to build a culture of reading in communities.